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PRESS RELEASE
EUROPEAN
INSTITUTE FOR THE MEDIA
1/11/2000
MONITORING
THE MEDIA COVERAGE OF THE PARLIAMENTARY AND PRESIDENTIAL ELECTIONS IN
ROMANIA |
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1/11/2000
MONITORING
THE MEDIA COVERAGE OF THE PARLIAMENTARY AND PRESIDENTIAL ELECTIONS IN
ROMANIA
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Monitoring the media coverage of the parliamentary and presidential
election in Romania
The European Institute for the Media (EIM) announces that on 25
October 2000 it started a media monitoring mission for the Romanian
parliamentary and presidential elections in cooperation with Activ
Club Bucuresti. The project is part of a broader, three-year programme
on media and democratic institutions for the countries of Central and
Eastern Europe, which is funded and supported by the European
Commission.
The prime objective of the mission is assessment of balance and
fairness of the campaign coverage in the major Romanian print and
electronic media. The issues of media regulation and practice as well
as degree of journalistic freedom will be taken into consideration
when assessing the situation. The monitoring mission will include two
strands of analysis. The group of local operators under supervision of
the EIM project coordinator will provide a quantitative assessment of
the campaign coverage during four weeks in the run up to the
elections. The EIM-developed methodology of quantitative monitoring
will help to establish an overall tendency in the media coverage,
while substantiating the Institute's qualitative findings. The
qualitative findings will result from extensive interviews held by the
EIM international experts.
The following international experts participate in the mission:
· Dr Helmut Druck, Germany, Founder of the Deutsche Mediathek
· Ms Benedicte Berner, Sweden, EIM Director for External Affairs
Their work will be supported by a team of Romanian operators, led by
the project coordinator on the ground, Gheorghe Gabriel Nicolae. The
team will work in Bucharest and Cluj.
The EIM requests all political parties in Romania running in the
election to contact the Institute' office in Bucharest on the numbers
listed below, should they have complaints with regard to their
representation in the media.
The EIM will make a press statement on its findings on 27 November
2000.
The EIM has conducted more than forty media monitoring exercises in
the countries of Central & Eastern Europe and the former Soviet
Union, in Romania, during the 1992 and 1996 elections.
For further information please contact Mr Gheorghe Nicolae, President,
Activ Club Bucuresti on:
Tel.: +40 1 410 34 89; Fax: +40 1 403 489, e-mail: woody@digi.ro
Ms Ljudmila von Berg at the European Institute for the Media:
Zollhof 2a, 40221 Dusseldorf, Germany
Tel.: +49 211 90 10 474, fax: +49 211 90 10 456, e-mail: madp@eim.org
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